Jumping on trends is never a bad idea, but have you taken the time to study the business model? Or you just have some few dollars you want to experiment on an idea you are unsure of? It is advisable you take your time to research the business. Print on demand is of such businesspeople jump into without taking their time to study the market.
A lot of people will hear of a trending business, they jump in and start it immediately without knowing the odds of success in the business. They’re just after the next big thing, but as much as that is a good thing to do, it pays well to be strategic about your approach to launching your Print On-demand brand.
It is fine to not know the A-Z of a business before you go into it, but in our advice, it is smart to understand before you launch. Having said these, let us try to understand the concept of print-on-demand.
Just like we established here, Print on demand is a process where you work with a supplier to customize white-label products (like t-shirts, hats, or tote bags) with your own designs to sell them on a per-order basis under your own brand.
That means you don’t pay for the product until after you’ve actually sold it, so there’s no need to buy in bulk or hold any inventory yourself.
To successfully launch and scale an eCommerce business, it is safe to go through the following steps, so you can have a grip of the 4 easy steps to launch with less challenge.
4 Easy Steps to Launch Your Print On demand Store
This is probably the most important step in your journey as a print-on-demand entrepreneur. You get the idea phase wrong, everything goes down. This stage is the pillar of your business. This is the time to ask and answer all questions possible.
At this time, you take time to select the right print on demand product: are you going to sell t-shirts, faceecaps, mugs or water bottles? This is the question you must answer to get that clarity.
Choosing these also depends on your target audience. You don’t want to sell what they will not buy.
A thing to always consider in print on-demand is season and weather. You don’t want to sell sweatshirts during the hot weather, you want to sell it during the cold weather.
Also, customers respond to the kind of design on your print On-Demand brand. Your time of design and writing really matters too. Get your design idea right and many other things will be a little less easy. Plan towards attractive designs. Never make it boring.
This is the time you get your ideal domain name, and the best platform to build and host your print On-Demand store. Some hours of research are encouraged to give you clarity and understanding of what you’re going into.
This is the right time to make noise and buzz about your about to be launched brand. This is the time to acquire your first set of customers. Most times, your first set of customers come from loved ones, family and friends. People who know like and trust you are the quickest to buy from you.
You might be wondering, why market something that isn’t ready to sell? Here’s the thing: your audience is inundated with messages these days and it can be difficult to stand out among all that noise. That puts a lot of pressure on you to reach that audience on launch day and immediately follow it to start making sales and get your strongest start.
You’ve gotten your pre-launch right or you’re getting it right, now it’s time to generate leads (your first customers).
Prepping for a launch is an especially stressful but exciting time. You have energy, big goals and plenty of plans.
But before you get caught up in dreaming of that moment you actually go live, you might need to do a few things first to ensure your launch is super successful.
The truth is, a launch won’t be very successful without some pre-launch marketing.
You’ve done your homework and worked hard to prepare your eCommerce business for its debut. But before you hit the publish button, go over this checklist – or a version tailored to your business – to make sure you’re ready to fly.
You don’t necessarily have to cover every base before getting up and selling; you can always update and tweak your eCommerce site once it’s live.
Before you go live, make sure you already have a waiting list of buyers and some pre orders. This way, you can easily get reviews that will earn your store quality points.
A sound pre-launch will definitely make things easy for your brand.
You have a product and a website, now you need to figure out how you are going to put your offering in front of consumers who are likely to be interested in whatever it is that you are selling.
That’s where a pre-launch marketing strategy comes into play.
The goal of pre-launch marketing strategy is to generate and build some excitement around your launch so that when you finally do open the doors, your customers will be scrambling to click “buy.”
When you utilize pre-launch marketing, you start priming your audience to keep their eyes and ears open for your big announcement. As you market during pre-launch, you’ll increase curiosity around your new product and you’ll be more likely to reach your audience when you do launch.
If you know that you are going to launch something big in 2020, make sure you try these 10 pre-launch marketing strategies!
1) Spread the word on social media
2) Utilize PPC advertising
3) Form strategic partnerships
4) Go multichannel to attract more buyers
5) Have an SEO strategy
6) Create a blog
7) Use email promotions
8) Encourage product reviews
9) Retarget your ads
10) Influencer marketing
Make sure you track everything on all platforms – set up your conversion pixels and goals so you know where every single sale originates from. The more data and information you have available, the more targeted your campaigns can become, and the quicker you can grow.
Final thought on Print on demand
The good news is, with the Print Haven, launching your next print-on-demand is a click away. We have set up a pool of resellers who are earning from our reseller’s program.
Get your side hustle online and grow in no time. The print haven’s reseller network is your sure way to get your print-on-demand business up and running. Run your business anytime, anywhere with the Print Haven. Sign up as a reseller and start selling today.