An inexpensive but effective marketing strategy like promotional giveaways will remain a smart way to push your brand and keep you top of mind for a long time. Giving out branded items has helped many companies attain the height they never thought would be possible.
Companies spend hugely on branded items each year because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice.
Again, if people are constantly exposed to your brand’s name, logo, and slogan, you’ll become more recognizable, and it builds brand loyalty.
And getting customers to say nice things about you is as effective as traditional advertising. Giving away free, useful products is possibly the easiest and best way to get people talking positively about your company.
An article in the Journal of Marketing discovered people who got free products talked about it 20% more, whereas coupons and rebates didn’t make a difference.
Things to Consider Before Choosing Branded Items For Your Business
1. Know Your Customers
It’s important to think about your customers. Ask questions to learn more about them and get an idea of which branded items to give out. Gather information such as:
Once you’ve gotten that information, think of a product they can use in their everyday life.
2. Eco Friendliness
The planet is already battling pollution and our oceans are already suffering, it is wise to consider the most eco friendly branded item. Spread your message but do not destroy the ecosystem.
You want to consider paper materials over plastics and glass. If you must give out items with plastic, metal and/or glass, always caution for recycling. In brand building, you do not destroy the ecosystem upon which your business thrives.
Journals, tote bags are biodegradable. Glass and plastics are non-biodegradable but reusable. You must consider these when making your choice.
3. Have a Clear Objective
Know your “WHYs”. Determine what your brand stands to gain from giving out that particular item. Putting into consideration the impact on your marketing strategy. As much as it is required of you to take part in corporate social responsibilities, If the promo item you’re planning to give out is not going to promote your brand image in a significant way. kindly have a rethink. You’re in business to build a solid brand.
4. Do Your Research
With unlimited choice of promotional items, thorough research will bail you out from spending on what your customers do not prefer. The main aim of giving out promo items is to encourage our audiences of all ages to perform an action, if so, then enough research must be put into it to get what will market the brand on a daily basis.
5. Figure Out Your Distribution Method
Finding out how to distribute should be a major consideration in your choice of promotional item. Some items are heavy, some light and others in between. The weight of the item can add to your financial burden, especially if you’re on a low budget.
Delivery is getting expensive by the day, and you must do as much to cut costs. Always consider the cheapest distribution medium to get them across to your clients. If you’re lucky to have a stand at a fair, that good. Walking customers makes it easiest.
6. Set a budget and consider ROI
Setting a realistic budget that matches quality and quantity is important for your brand’s reputation. When it comes to producing promotional products, it can be tempting to go for the cheap promotional items. However, focusing too much on price can lead to giving items that aren’t relevant to your clients/customers, which could only end up in the trash or forgotten somewhere. Additionally, some lower-priced items don’t deliver on quality.
Nobody wants to be aligned with a faulty or flimsy product because this will also affect your brand image. Even though you saved money, your investment just goes to waste this way.
7. Make Longevity Your Top Priority
You want your brand to be top of mind. Then you must roll out the most durable and last longing promo item. Observe why we often recommend flash drives and backpacks. The longer it lasts, the farther your brand spreads. Quality and longevity should be the target, stay away from cheap.
8. Start With Popular Product Categories
If you’re thinking about what items to give away, here are the top five popular product categories that sold the most, according to our the study:
- Wearables (e.g. apparel, accessories)
- Drinkware (e.g. water bottles, drinkware accessories)
- Writing (e.g. pens, notebooks)
- Travel (e.g. bags)
- Technology (e.g. USBs and power banks)
The demand for the above is high, and they’re all valuable considering longevity, availability and usage among a large demography. See what we have for you at the print haven shop.
9. Measure Your Progress
It is uneasy to track or determine the exact metric of your promo items.However, you can measure your progress by reviews and the impact of previous promo items giveaway on your gross quarterly sales. Always remember to ask customers if the item was useful to them.
10. Consider the Timing of the Distribution of Your Product
Many of the good things in business were affected by “time” positively. You cannot give Jackets during the summer. You must learn to give out the best promo items putting time and season into consideration.
Knowing what your customers like is valuable to your business growth. You might think you’re during the right thing, but completely wrong. Ask questions, do not act on too much guess work.
At the Print Haven, we have devised the best ways to give out our promo items and teaching you how to go about it is a good feeling to us.
By the way, we are the number one printing and product branding company in Lagos, we are always open ready to take your orders on items branding. To get your orders across, kindly contact us or send a direct message on any of our social media handles.